Because you're worth it!

Or are you????

The media constantly seem to be telling us that we deserve more. Better sex, more money, fantastic holidays, nice cars, you name it. Of course in most cases it's because they want to sell us something. Almost instinctively we answer this question 'yes' because that's what we'd all like to believe and of course the marketeers know this.

Perhaps before answering this question we should ask ourselves the question, why? Why do we deserve more? What have we done that warrants all of these things? A common term used with regard to the current generation is that of entitlement. It's is the older generations that raise this criticism because it seems they were brought up with an entirely different ethos. They were brought up under the belief that 'you reap what you sow' or put more commonly, 'you get what you deserve' which in short translates to 'you've currently got what you currently deserve and if you deserved more you'd have it'.

Of course this doesn't sit well with our ideals and maybe it's not something we want to acknowledge but in 9 out of 10 cases it's probably spot on. It seems that somewhere along the lines we've been sold a dummy. Somewhere along the lines someone started to convince us that just doing the ordinary day to day things (working hard, raising a family, etc) that our elders did just to get by suddenly entitles us to 'more' than they ever got.  Where is the justification?

When children leave home it seems that they want to walk straight into what they've just walked out of. Perhaps not a house but the 'luxuries' with in it (nice furniture, tv's, computers, games consoles, media players, etc, etc). The parents home represented the rewards of years of work and effort. How can it be conceivable that someone starting out should have anywhere near the same?

I'm not just referring to material things either. It is already acknowledged that the standard of living or quality of life has been increasing with each generation. Perhaps we should be content with this fact and if we desire more, then maybe we should get off our arses and do something to deserve it.